Head of Personal Brand & Digital Growth

KEY RESPONSIBILITIES

● Develop and own the digital personal-brand growth strategy across major platforms.

● Translate the Founder’s expertise, ideas, philosophy, and personality into compelling digital content.

● Build international audiences, with particular emphasis on penetrating and growing within the U.S. market from an overseas execution base.

● Develop content strategies across YouTube, LinkedIn, Instagram, TikTok, podcasts, newsletters, and emerging platforms.

● Identify content themes, narratives, formats, collaborations, and distribution strategies capable of accelerating brand growth.

● Own the digital funnel from attention → trust → engagement → qualified lead generation.

● Develop strategies for both the Founder/SVA personal brand and associated proprietary products.

● Manage and coordinate a hybrid creative team including editors, designers, content producers, paid-media specialists, and other external talent.

● Analyze audience behavior, platform performance, acquisition metrics, and conversion data.

● Continuously experiment with new formats, platforms, distribution channels, and growth strategies.

● Protect the quality, credibility, exclusivity, and long-term reputation of the brand.

● 5+ years of digital marketing, personal branding, audience growth, or creator/founder marketing experience.

● Demonstrable experience growing a founder, executive, entrepreneur, expert, creator, or public figure’s personal brand.

● Proven experience growing brands outside the candidate’s home country, preferably successfully penetrating the U.S. or other major Western markets.

● Strong understanding of organic content, paid distribution, audience psychology, funnels, analytics, and digital acquisition.

● Ability to show actual case studies and measurable results from brands personally helped grow.

● Excellent English communication and strong understanding of Western digital culture.

● Comfortable operating independently and being accountable for outcomes rather than activity.

● Monday through Thursday, 8:00 AM – 4:00 PM Pacific Time (California).

● Candidates must be available to work these hours regardless of their country of residence.

● This working schedule is mandatory.

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