Manager – FMCG Business Development & Growth
- Sri Lanka
Roles
- Lead end-to-end strategy and launch of the FMCG vertical, covering market research, product and brand development, and growth expansion.
- Manage end-to-end, overseeing P&L, budgets, growth, and profitability optimization.
- Oversee FMCG operations, including sourcing, key accounts, sales team, partnerships, and compliance.
- Drive sales and revenue through pricing, trade strategies, customer growth, and product availability across channels.
- Monitor performance, track KPIs, and report progress to guide FMCG scale-up plans.
Requirements
- Bachelor’s Degree in Business, Sales & Marketing or related field; MBA is a plus.
- 6–10 years of experience in FMCG business development, brand management, trade marketing, or sales.
- Strong understanding of FMCG distribution landscape (modern trade, general trade, and e-commerce).
- Proven ability and track record to launch new products or enter new markets.
- Experience in starting or scaling an FMCG business is highly preferred.